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Technological Convergence

| | Tuesday, 26 January 2010
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Technological Convergence-A trend in which different hardware devices such as TVs, computers and phones merge and have similar functions.

Media AS work






Technological Convergence
Technological convergence is the tendency for different technological systems to evolve towards performing similar tasks.
Convergence can refer to previously separate technologies such as voice (and telephony features), data (and productivity applications) and video that now share resources and interact with each other, synergistically creating new efficiencies.
Today, we are surrounded by a multi-level convergent media world where all modes of communication and information are continually reforming to adapt to the enduring demands of technologies, “changing the way we create, consume, learn and interact with each other”.
Convergence in this instance is defined as the interlinking of computing and other information technologies, media content and communication networks that have arisen as the result of the evolution and popularisation of the Internet as well as the activities, products and services that have emerged in the digital media space.
Many experts view this as simply being the tip of the iceberg, as all facets of institutional activity and social life such as business, government, art, journalism, health and education are increasingly being carried out in these digital media spaces across a growing network of ICT devices.
Also included in this topic is the basis of computer networks, wherein many different operating systems are able to communicate via different protocols. This could be a prelude to artificial intelligence networks on the internet and eventually leading to a powerful superintelligence via a Technological singularity.
The Internet
The internet is a globalized network and was officially launched in 1969. Over the past 40 years its role has changed rapidly its main use being for communication, and easier, faster access to information for Universities and various other educational institutions. In today's world, the internet does more than that. It is an important tool used to reach various audiences around the world. Its uses have been constantly trying to create more ways in which the internet can be useful in more ways than one. The Television, Radio and Newspapers are the world's main mediums in accessing news and entertainment. Now, all 3 mediums have converged into one and people all over the world now can read news on the internet. They can also watch videos, Television Shows, listen to music, download and upload pictures, music and videos. Now one doesn't have to wait until the next day to hear the latest in news, fashion and music. The internet is so easy to access that should anything happen, it would be displayed to the whole world within minutes.
Convergence of media occurs when multiple products come together to form one product with the advantages of all of them, also known as the black box. This idea of one technology, concocted by Jenkins, has become known more as a fallacy because of the inability to actually put all technical pieces into one. For example, while people can have e-mail and internet on their phone, they still want full computers with internet and e-mail in addition. See Concentration of media ownership for the similar sounding phrase of media convergence.
Media convergence is a concept in which old and new media intersect; when grassroots and corporate media intertwine in such a way that the balance of power between media producers and media consumers shifts in unpredictable ways. According to Henry Jenkins who is a highly respected media analyst and one of the foremost leading experts on the convergence culture paradigm, as well as, the DeFlorz Professor of Humanities and the Founder and Director of the Comparative Media Studies Program at MIT states that,
"the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behaviour of media audiences."
Media convergence is not just a technological shift or a technological process, it also includes shifts within the industrial, cultural, and social paradigms that encourage the consumer to seek out new information. Convergence, simply put, is how individual consumers interact with others on a social level and use various media platforms to create new experiences, new forms of media and content that connect us socially, and not just to other consumers, but to the corporate producers of media in ways that have not been as readily accessible in the past.
For example, the Wii is not only a games console, but also an web browser and social networking tool. Mobile phones are another good example, in that they increasingly incorporate digital cameras, mp3 players, camcorders, voice recorders, and other devices.




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